The brief is to create an invitation and microsite in the form of a look book to advertise the ‘Pockets Spring Summer 2015 Collection’. This will be used to raise awareness of Pockets both on/offline and set them as the premier mens clothing retailer in the Midlands.
The Pocket square campaign is a limited edition advertisment to launch the 2015 Spring/Summer collection. I wanted to stay clear of the handout leaflet, so I created a replica cotton pocket square which demonstrates the company's desire to only use high quality materials and their love for attention to detail. The beautifully crafted satin handkerchief inside shows different store locations as well as being a reusable momentum that never lets you lose touch of Pockets. These limited edition pocket squares will be handed out at some of the UKs most prestigious events over the next few months.
Branding, Graphic Design, Web Design
Bamboo Delivery by John Lewis
D&AD New Blood 2015 competition - John Lewis brief
Sustainability is fundamental to the future of design and packaging.
I have considered this at every step in the design process in order to create a modular box that is reusable, biodegradable and leaves zero waste behind. Bamboo shares the same qualities of wood but is in actual fact a grass and grows up to 35 inches in 24 hours. It is strong, renewable, promotes healthy soil and is compostable. Bamboo delivery not only aims on giving people the best delivery experience, but also to promote positive change.
Bamboo by John Lewis is an innovative and sustainable delivery system that ticks all the boxes. I created a modular box that is strong, easily manufactured and is simple to open. Laser cut bamboo strand that fit together and can be tailored to any size product, leaving the customer to simply push the bottom tabs and lift to reveal their gift. Similar to the Ikea bag, the bamboo box could become a part of every home or alternatively, return the bamboo to your local store or text ‘collect’ for it to be picked up free of charge for reuse.
Branding, Graphic Design, Packaging
Increase the sales and use of the Cardiff Metrider whilst lowering congestion in the City.
Directing, Entrepreneurship, Graphic Design
Book Cover Awards
Penguin random house host a student competition once a year to redesign an adult and children's book cover. They were short but exciting briefs that give me the chance to try out a few different styles and really work on my illustration.
Graphic Design, Illustration, Print Design
I've never really tried photo editing, so when I got asked to make some pieces for someone I was really excited about giving it a go. I've used a large amount of images a friend had taken along their travels, and broken them down into three pieces of art, which I hope will provide plenty memories.
Digital Art, Digital Photography, Graphic Design
The Parent House
Parent house concept done whilst at my Internship at Brand Union
The Parent House is at Charity that takes in struggling parents, and guides them into jobs and becoming better for their children.
My concept was bringing the parent and child together to create the house - The use of the lines would then be used throughout the branding as a journey line, bringing together stories and events happening in the parent house.
The line also created a frame which I thought worked well and could be used to frame the personalities within the house. The photography needed to be away from stock, very in the moment and real life.
I created the typeface around the roof tops and tried to make it soft and welcoming.
Branding, Graphic Design
This is a selection of logos of done over the past year.
I've just chosen my favourites, not all of them made it unfortunately!
Advertising, Branding, Graphic Design
Branding I have done for Freya, who is starting her business up as a makeup artist. The idea was to create something elegant that works well across a simple but beautiful colour palette. Credit to the amazing photography - Craig Fleming & Hannah Furness
Branding, Fashion, Graphic Design